In 2020 being a local business, you are either doing online marketing right or doing it wrong. There is no middle ground in online marketing. The competition is strong!! Do you know how many customer's you're getting from online? The average customer coming from online is twice the value of a customer coming from any other source of media. The reason being is because the customer you are getting from online, is ready to make a purchase or move forward with services immediately. If your tooth hurts, you find a dentist, if your windows need replacing you find a contractor, if your grass needs cutting, you find a landscaper. This type of customer is already interested. Now more than ever people are going to their computer's or mobile phone and typing in their problem and finding a solution. Is your business being found online? There are many ways to stand out online and be found, here are quick tips to help you get started. Website- It's not enough to just have a website. Your website has to be modern and up to date. Make sure you optimize your website often. Google - You NEED a Google Business page. Make sure that page "wows" your prospective customers. Offers- You should have converting offers to call your business and take action. Facebook - We are seeing a trend, that Facebook fans convert at a higher rate and lower cost-per-lead than any other marketing channels. E-mail Marketing - In your marketing make sure you collect e-mail address, so you can send special offers to your repeat customers to stay in touch with them.
How do you get more clients effortlessly to call you or come into your business?
Anyone can make one: For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top. The writer can show their personality: In blog posts, the writer has more leeway to add in their voice and personality than other types of writing. Blogs are a great form of mass communication: You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience. You can make money: Get the right blog going and you can make a lot of money through advertising and sponsored posts. It allows people to craft better thoughts: Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post. You can establish a community: Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader. Good for SEO: Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business. It brings people back to your site: If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well. It's free: It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you. You can establish yourself as a thought leader: A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry! What else do you love about blogs? Let me know!
